Start by counting what you have
Before adding channels, write down where last quarter's enquiries came from: walk-ins, Google, Instagram, brokers, referrals, JustDial and so on. Most operators find that two or three sources bring most of the serious visits. Put your time there first, then add the rest one at a time.
Keep one list of every enquiry with the date, source, what they asked for and what happened next. Without that list you cannot tell which channel is working, and you will keep paying for the wrong one.
1. Claim and complete your Google Business Profile
For a local search like “coworking space in Madhapur”, the map results appear above the websites. A complete profile with the right category, current hours, 20 or more real photos, a booking link and a steady flow of reviews will typically bring more enquiries than anything else on this list, and it is free.
Ask every happy member for a review, reply to each one, and post a short update every week or two. We cover the full set-up in our Google Business Profile guide.
2. Make the website answer two questions
Someone looking for a cabin wants to know two things straight away: what is free, and how much does it cost. A website that hides prices behind “contact us” loses the visitor to the next tab. Show:
- Each type of space you sell (cabins by seat count, dedicated desks, hot desks, virtual office, meeting rooms) with a starting price in rupees.
- Which cabins are available now, or at least “2 cabins free this month”.
- Photos of the actual space, not stock images.
- Address, a map, parking and the nearest metro station.
- A clear way to book a visit, with a phone number and WhatsApp button on every page.
If availability changes often, keep it on a page that is easy to update, or connect it to the software you use to track cabins so it stays current without anyone remembering to edit it.
3. Put chat and a lead form on every page
Most people will not fill a long form. A small chat bubble or a three-field form (name, phone, what you need) catches people who are browsing at 11 pm and would otherwise leave. Route every submission to WhatsApp or a shared inbox so someone replies the same evening, and log it in your enquiry list automatically rather than copying it across.
Reply speed matters more than the channel. An enquiry answered within ten minutes converts far better than one answered the next morning, which is the subject of our follow-up guide.
4. Film the space for Instagram reels
Coworking is a visual product. A 15-second walk-through from the entrance to a cabin, filmed on a phone in good daylight, does more than any brochure. Ideas that work for small spaces:
- A “day in the life” of the reception, pantry and a member at a desk.
- A before-and-after of a cabin being set up for a new team.
- A short clip of a member explaining why they moved in.
- Local hooks: “5 minutes from Hitec City metro” or “where the best filter coffee in Malkajgiri is”.
Post two or three a week, tag the locality, and put the WhatsApp link in the bio. Reels mostly bring hot-desk and small-cabin enquiries from people within a few kilometres.
5. List with brokers and aggregators
Commercial property brokers and coworking aggregators bring larger teams, often companies relocating or opening a city office. They typically charge a brokerage of around one month's rent, paid when the member signs, so the cost only arises on success. Give them a one-page sheet with cabin sizes, prices, photos and what is included, and update them whenever a cabin frees up. A broker who hears from you every month remembers you.
6. Ask members for referrals
Your members know other founders and freelancers who need a desk. Make the ask explicit and reward it, for example a ₹2,000 credit on next month's rent for every referral who signs a cabin, or a free month of meeting room hours. Put the offer on a poster near the pantry and in your monthly newsletter, and thank referrers publicly. Referral members tend to stay longer, because they already know someone in the building.
7. Use LinkedIn for cabins
Hot desks come from Instagram and Google; teams of four to twenty come from LinkedIn. Post from your own profile, not just the company page: a cabin that just became free, a member company that raised funding, a photo from an event you hosted. Connect with founders, HR heads and office managers in your city. One honest post a week is enough; the aim is to be the person they remember when a lease ends.
8. Build a page for each area you serve
People search by locality: “coworking in Kondapur”, “office space near Secunderabad station”. A short page for each nearby area, with real detail (distance by road, which bus routes stop outside, which companies are around, what a cabin costs), ranks for those searches over time. Avoid copying the same page with the area name swapped; Google notices, and so do readers.
Keep the funnel visible
Once enquiries come from several places, the hard part is not losing them. Keep one pipeline from enquiry to visit to proposal to signed agreement, with the source on each card, and look at it every Monday. Coworking OS keeps that pipeline next to your cabins and website leads, so the person answering the phone can see what is free without asking. Any simple tracker works, as long as it is kept up.
A quick monthly check
| Channel | Minimum effort each month |
|---|---|
| Google Business Profile | 4 posts, 5 new reviews, photos refreshed |
| Website | Prices and availability checked, chat answered within the hour |
| 8 to 12 reels, replies to every DM | |
| Brokers | One availability update sent to the list |
| Members | Referral offer mentioned in the newsletter |
| 4 posts from the founder's profile |
Do these for three months before judging any of them. Enquiries follow consistency.